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Livefish helps clients create and manage digital tools
that directly impact their communication and business objectives.
We help clients get beyond the technology of digital media to focus on
new ways of expanding the dialog and interactions with their audiences.
We help move services online and automate operations that unnecessarily
consume valuable staff resources;we help facilitate membership, enrollment
and fundraising, and other informational and financial transactions.
To further amplify our clients' returns from digital media investments,
we also provide a specialized expertise for attracting
more of target audiences to their sites.
Our Role. Our digital media communications role
varies with each client and can include: program assessments, strategy
and concept development, information architecture, content creation, interface
design, technical development or management of existing development resources,
user-testing and research,
online marketing and Web
Search Positioning™ programs.
Specific digital media activities include:
Web
Search Positioning™
Web Search Positioning™ addresses the key communication challenge
of today: How to
be found more often, more quickly and by more of the people most interested
in your services. A unique and proprietary behavior-based methodology,
our Web Search Positioning™ expertise has been employed by both global
institutions and small businesses and has achieved sustained traffic increases
of more than 1,200 percent. more
WebFocus™ Assessment
A detailed evaluation of the key elements that drive a web program's capacity
to create value by furthering strategic objectives and by addressing the
needs of users; The assessment provides the factual insights essential
for redesign or continued refinement. Tailored to the stated objectives
of the organization, the WebFocus™ Assessment's components include:
:: Audience
+ Content Assessment
:: User
Data Analysis
:: Informational
Transactions Audit
:: Findability
/ Search Positioning Assessment
Information Architecture
Detailed pre-development planning and diagramming of development stages
and content requirements; Mapping of information structures and delivery
technologies, user navigation scheme and programming and database interactions.
Content Development
Planning and creation of text and visual content; copywriting and editing
for the web; language
translation; photography and graphic imagery; direction of existing
or internal content resources.
Interface Design & User Testing
Conceptual development and schematic planning and graphic development
of user interfaces and navigational schemes for digital media; prototype
user testing and analysis.
Online Relations / Partnering
Opportunity development and planning of online relationships including
identification and contact of potential partners and sponsors, reciprocal
promotion and linking opportunities, and creation of affinity group and
distributed content programs.
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